The Webcam Social Shopper: The future of online shopping
This video showcases Zugara’s online shopping app which couples the functionality of Augmented Reality and Motion Capture. The Webcam Social Shopper app allows you to seemingly hold articles of clothing up in front of yourself, while it tracks your movements so you can interact with the site’s content when standing several feet away from your computer’s controls.
augmented reality utilization to boost online sales.
looks to be the future of online shopping and it does look cool. regardless, i gotta think no functionality is going to replace physically trying the clothing on. however, the “wow” factor is high and i definitely think retailers will adopt this for their online presence.
